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Research papers

How ethnic media is researched in the UK

UK media and marketers have been slow to react the growing ethnic population in the UK. No representative measurement exists on any media currency and few advertisers address this audience and ethnic media exclusively.Whilst large scale qualitative...

Catalogue: Global Diversity 2006
Author: Denh Dip
May 8, 2006
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Citation

Dip, D. (2006a, May 08). How ethnic media is researched in the UK. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-ethnic-media-is-researched-in-the-uk